Brand diagnosis
We show you where you lose customer trust — before we change anything.
Marketing & SEO studio
Most companies grow by adding.
We help you grow by subtracting.
Because a strong brand starts with a clear: we don’t do that. We help you decide what to drop and what to focus on — and build a brand customers choose on their own.
What we do
Four things, done well. No packages, no magic promises.
Strategy by exclusion
We decide together what to drop and what to focus on. Strategy is a series of exclusions, not a wish list.
SEO and search presence
So customers find you on their own. Rankings as a result of brand identity, not a bought product.
Content people recommend
No slogans, no mass-produced generator text. Content people pass on themselves.
How we don’t work
Sometimes what an agency refuses says the most about it.
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We don’t sell SEO packages with a top-10 guarantee.
Rankings result from brand identity, not a product off the shelf.
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We don’t buy links on marketplaces.
A link has to be earned, not bought.
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We don’t mass-produce 100 AI articles a month.
People spot a generator within three sentences. We use AI for analysis, not mass content production.
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We don’t report reach, likes and impressions.
We report growth in branded search, the share of customers who recommend you, and the length of the buying decision.
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We don’t sell “AI strategy” as a separate service.
AI is a tool in every service we provide. Selling it separately is a sign of missing strategy.
Manifesto
Eleven beliefs that govern how we work.
- 01
A strong brand starts with a list of “things we don’t do”.
- 02
A customer won’t buy from you until they trust you.
- 03
Trust is built in conversations you’re not part of.
- 04
A brand is a promise visible in the product, not the ad.
- 05
Your best clients aren’t everyone who knocks — they’re the ones you can give the most to.
- 06
Growth through focus beats growth through expansion.
- 07
Technology serves people, not the other way around.
- 08
We report what generates money, not what looks good on a slide.
- 09
We work with companies that want to become a brand — not ones that just want to sell more.
- 10
The best strategy is the one your team can repeat without us.
- 11
We only do what we use ourselves. The voice assistant on this site is the same kind of agent we build for our clients.
Work
Brands, stores and sites we built — for clients and our own companies.
Who we are
Just the two of us. You talk to us, not an account manager.
Wojciech Piaskowski — owner-operator of his own companies since 2005, no-code architect, technologist.
Paweł Rafalski — strategist and e-commerce manager with an MBA, former professional athlete.
We’re based in western Poland — Słubice and Gorzów, on the German border. That’s a card, not a weakness. We know what a customer from across the river looks like. We know what a zero month feels like. We know how to return to training after a lost final.
We don’t put juniors on strategy. Strategy bought from someone who doesn’t own it has no value.
We start with a conversation
30 minutes. No pitch deck. We check whether working together even makes sense. Free and with no obligation.
Prefer to talk? A voice assistant based on Wojciech’s voice and our knowledge will soon answer here — and book the call.